Kim Kardashian's 18 Million Wedding Day Profit: 9 Marketing Lessons
By Alexis Garrett Stodghill
Kim Kardashian might be famous for dating black male celebrities and flashing major cleavage, but her business sense is sharp and also to be applauded. No stranger to selling herself well, the sex tape scandal star turned reality TV queen has worked her marketing magic yet again through her love life. Capitalizing mightily on her recent marriage to Kris Humphries, it is estimated that Kim was able to produce most of her $10 million celebrity wedding for free. She (and the corporate interests behind her) also stand to make $17.9 million off the nuptials — in profit. If you look at the total value raked in by the Kardashian clan for her heavenly union, that’s almost $30 million in cash, goods and services. How was a relatively talent-free but very pretty woman able to do this? There is something to be gained from mimic{k}ing Kim’s self-promoting genius. Her wedding is a case study of business wisdom we can apply to everyday scenarios.
Tap Your Personal Life to Promote Your Business
Kim Kardashian and her entire family have built their empire on over-sharing the intimate details of their lives. Her wedding is no different. In fact, by exposing every element from the proposal to the wedding shower, Kim was able to build interest for the big event (and sell every moment in the timeline). In her article on Kardashian’s marketing acumen, Marianne Bickle writes: “One of the best marketing tactics is to… Let people and organizations know what your business is about, how you benefit the community and upcoming events. Toot your horn so that the entire world may hear the music.” Your level of sharing might not be as high as Kim’s but your brand will benefit from spreading knowledge of as much of yourself as you can in a positive way
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